I've spent the majority of my UX career designing for enterprise systems. Most recently, I spent eight years at The Home Depot leading experience strategy for large-scale platforms that support high-value sales and associate workflows.
My work lives at the intersection of systems thinking, organizational alignment, and measurable business impact. I specialize in helping teams move beyond feature-level decisions to experience strategies that directly support enterprise goals and OKRs.
I’m most effective in ambiguous environments where the problem isn’t just "design this interface," but "how do we align cross-functional teams around a shared experience strategy?"
Before transitioning into design, I served 11 years in the military. While my role was technical, the experience was invaluable and shaped how I approach leadership today: putting people first, aligning teams around a shared mission, and creating the clarity needed to move complex initiatives forward.
Operating in structured, high-accountability environments instilled a mission-first mindset, aligning execution to objectives, working cross-functionally under pressure, and maintaining clarity in complex situations.
At enterprise scale, design cannot operate in isolation. I’ve helped implement journey-driven operating models that structure work across:
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Strategic journeys tied directly to company goals
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Tactical phases that shape value delivery
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Operational workflows that power daily execution
This layered model ensures that roadmap decisions are grounded in measurable business impact rather than isolated feature debates.
Platforms shaped within this approach now support hundreds of billions in revenue and long-running pro customer project lifecycles.
Leadership Philosophy
People first, always
The success of any initiative depends on the people behind it. I focus on creating environments where designers feel supported, challenged, and trusted.
Start with the workflow, not the screen
Whether it's an end-to-end ecosystem or a micro interaction, good design should reflect real-world processes. When in doubt, map it out!
Align early, align often
Strong collaboration creates better outcomes. The sooner we all speak the same language, the faster we move toward our goals.
Design for measurable impact
Strong experiences should drive adoption, efficiency, or revenue. Focus on customer behavior as the most important metric and the rest will follow suit.
Create clarity where complexity exists
Progress often depends on turning ambiguity into shared understanding. I focus on structuring problems so teams can make informed decisions and keep moving forward.
Core Strengths
Enterprise UX Strategy
Defining experience direction for complex, high-impact systems.
Platform & Workflow Design
Transforming fragmented tools into cohesive end-to-end experiences.
Multi-Role Ecosystems
Creating shared experiences across associates, customers, and internal teams.
AI-Driven Experiences
Exploring agentic AI and contextual learning models.